Did Apple help pay for this Photo Shoot?
At this point most everyone is aware of Bruce Jenner’s transition into Caitlyn Jenner. It’s old news.
But it’s worth asking, why do you know about it? Why does everyone know about it, and why was everyone talking about it?
Transexual people have been making gender transitions for decades, why the fuss over a former track star whose fame peaked before all millennials were born? (Yes, his gold medal was in 1976. For anyone under the age of 40 who doesn’t know what that’s about, Bruce Jenner was an Olympic Track athlete before he married a Kardashian.)
So, why Bruce Jenner? Simple reason, he hired a really skilled Hollywood PR Firm. This piece at Vulture about the PR Firm and the media plan of the transition is worth reading.
To be clear, there is nothing wrong with hiring a PR firm, and I’m not criticizing Jenner for doing so. As she said herself, “If I can make a dollar, I certainly am not stupid.” - can’t fault that. But the success of this PR Firm lends some insights into American culture that are worth exploring.