secretly want this
In 2014 the Lincoln car company released some TV advertisements featuring Matthew McConaughey.
They were given a lot of attention, supposedly because they were so odd. The adverts featured Matthew driving around, doing nothing, and trying to sound ‘deep’.
The adverts struck a cord with pop culture. Parody is arguably the highest form of flattery. Many people claimed they didn’t ‘get’ the ads, and therefore the bizarreness of the adverts was ripe for parody, including a memorable 3-parter by Jim Carrey on SNL (which he pitched himself according to interviews)
And this piece by Ellen.
On the off chance you’ve never seen the original Matthew adverts - here is one.
Lincoln just released two more adverts. So, now is a great time to talk about the series of adverts overall, and who they are targeting.
A basic truth of advertising is that advertising knows you better than you know yourself. Advertising teaches you not what to want, but HOW to want.
The Lincoln adverts are for a very specific type of person. Who is that person?